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Public Relations Version


Publishing Version
                                                                                                                                                            

Technical Specifications

  PUBLICITY ASSISTANT 2000 is written in MS-VFP 6 and runs under Windows95 or better and NT.  Multi-user access is organized through a centralized main data structure on a local NT or Novel server.

  Local workstations should be Pentium 133 or better with at least 32 megabytes of RAM, with, 48 recommended.  Display 800 x 600 x 256 can be used, with 1024 x 768 resolution recommended.

Integration

  Integrates with all major browsers such as Netscape and Internet Explorer.

  Integrates with all major e-mail systems, including CCmail, Outlook, Notes, Eudora, and all MAPI and Vim systems.

  Fully integrates with MS-Office 2000  and MS-Office 97 applications including EXCEL, MS-Outlook Word97, and Word2000.

  Integrates with all major shipping software including UPS , Airborne Express, and FedEx.

  We are fully committed to remaining up-to-date with MS and internet based technologies and ensuring their intercompatibility with PUBLICITY ASSISTANT 2000.

  Communicates with in house SQL-Servers and Oracle systems.

Data Conversion

  We can easily convert and auto-code any current database system.

  Bacon's Data can be directly imported and auto-coded.

  EXCEL spreadsheets can be directly imported  and auto-coded .

  Data can be exported to all major data formats including EXCEL.

  We are committed to a sooth transition between your current database system and PUBLICITY ASSISTANT 2000, and our personal training and service is unparalleled.

For more information on data conversion, technical specifications, and special requirements contact us.

An Overview of Publicity Assistant 2000

Anyone who handles publicity knows how much time is spent on clerical drudgery. Media contacts change constantly, requests are faxed in daily for books and materials, while putting together up-to-date mailing lists, preparing labels, generating reports, typing and retyping tour schedules that change by the minute are chores that eat up your day and get in the way of promoting your authors as vigorously and creatively as you would like. Publicity Assistant 2000 will organize all this work better than any other database program and will give you more time for promotion. Publicity Assistant 2000 is an essential tool for running a professional Publicity Department. 

The heart of Publicity Assistant 2000 is the Main Media Database. This area stores detailed information about all of your media contacts in individual contact records.  The Contact Record stores standard information such as names addresses and phone numbers as well as more detailed information such as affiliates, websites, notes and codes.   All other areas of Publicity Assistant 2000 use this information to assist you in your publicity efforts.

You can use your Main Media Data directly to create mailing labels, reports and mail-merge letters as well as send e-mails and faxes, and connect to the contact's website.  You can also create publicity projects tailored for specific purposes. Publicity Assistant 2000 is equipped with a powerful search engine that helps you find the best, most relevant contacts for each new campaign or project.

Publicity Assistant 2000 allows you to create and store three different types of project lists: Review Lists, Promotional Tours and Special Projects. Each type of project list has a set of basic features that are uniform to all three, making Publicity Assistant 2000 a cohesive database system that is easy to learn and easy to use.  The three different types of projects also have enhanced features that generate unique reports and itineraries.

The first kind of project you can create is the Review Lists. Here you can store targeted media contacts.  When requests for books arrive, you simply drop the appropriate reviewer  records directly into the Review list. When catalog checklists are processed, reviewers are automatically added to your list. Finally, you can add any reviewer or targeted group of reviewers to this list.. You can identify which of these reviewers are to receive galley copies, press releases or finished books. The Review List project allows you to print labels, send mail-merge letters, blast e-mails and faxes, track when books were sent and then log reviews and examine any contact's track record.

The second kind of project is the Promotional Tours. Tours are designed to help you manage media campaigns. You can identify appropriate contacts, book engagements, fully annotate all scheduling details and print callsheets, itineraries, confirmation letters, etc.

Finally, the third type of project that can be created is Special Projects.  Special Projects allow the publicist to smoothly handles all aspects of publicity for a book party or event by simplifying all the tasks that go into making a successful event from sending out invitations to tallying RSVP's.   Special Projects can also be used to store personal address books, catalogue mailings and any other project you wish to distinguish from Review Lists and Promotional Tours.

Publicity Assistant 2000 is also equipped with system Tools. These tools help you keep your information clean and up to date, and facilitate some other important functions of Publicity Assistant. Some of the key features available in Tools are maintaining and updating your category and market codes, which are used for classifying media contacts and checking your Main Media database for duplicate entries.

If you are a publicist in a PR Firm take a tour of the Public Relations Version of Publicity Assistant 2000.

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