Tour of Publicity Assistant 2000
Public Relations Version
ASSISTANT 2000 is written in MS-VFP 6 and runs under Windows95 or better and NT.
Multi-user access is organized through a centralized main data structure on a local NT or
with all major browsers such as Netscape and Internet Explorer.
¨ We can easily
convert and auto-code any current database system.
An Overview of Publicity Assistant 2000
Anyone who handles publicity knows how much time is spent on clerical drudgery. Media contacts change constantly, requests come in daily for materials and appearances, while putting together up-to-date mailing lists, preparing labels, generating reports, typing and retyping tour schedules that change by the minute are chores that eat up your day and get in the way of promoting your clients and products as vigorously and creatively as you would like. Publicity Assistant 2000 will organize all this work better than any other database program and will give you more time for promotion. Publicity Assistant 2000 is an essential tool for running a professional publicity operation.
The heart of Publicity Assistant 2000 is the Main Media Database. This area stores detailed information about all of your media contacts in individual contact records. The Contact Record stores standard information such as names, addresses, and phone numbers as well as more detailed information such as affiliates, websites, notes, and codes. All other areas of Publicity Assistant 2000 use this information to assist you in your publicity efforts.
You can use your Main Media Data directly to create mailing labels, reports and mail-merge letters as well as send e-mails and faxes, or connect to the contact's website. You can also create publicity projects tailored for specific clients. Publicity Assistant 2000 is equipped with a powerful search engine that helps you find the best, most relevant contacts for each new campaign or project.
Publicity Assistant 2000 allows you to create and store three different types of project lists: Media Lists, Promotional Tours and Events. Each type of project list has a set of basic features that are uniform to all three, making Publicity Assistant 2000 a cohesive database system that is easy to learn and easy to use. Each type of project also has enhanced features that generate unique reports and itineraries.
The first kind of project you can create is the Media Lists. Here you can store targeted media contacts. You can identify which of these contacts are to receive press releases or products. The Media List project allows you to print labels, send mail-merge letters, blast e-mails and faxes, track when materials or releases were sent and then log responses and examine any media contact's track record.
The second kind of project is the Promotional Tours. Tours are designed to help you manage media campaigns. You can identify appropriate contacts, book engagements, fully annotate all scheduling details and print callsheets, itineraries, confirmation letters, etc.
Finally, the third type of project that can be created are Events projects. The Events section of Publicity Assistant 2000 allows the publicist to smoothly handles all aspects of publicity for any type of event from fund raisers to art openings. The Events projects will organize and simplify all the tasks that go into making a successful event from sending out invitations to tallying RSVP's.
Publicity Assistant 2000 is also equipped with system Tools. These tools help you keep your information clean and up to date, and facilitate some other important functions of Publicity Assistant. Some of the key features available in Tools are maintaining and updating your category and market codes, which are used for classifying media contacts, importing contacts from other sources, such as Bacons, and checking your Main Media database for duplicate entries.
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