Main Media Data Overview
Main Media Data Overview
The Main Media Data area of Publicity Assistant is used to store information
about all of your media contacts. This powerful database stores information
such as the contact name, callsign or publication, address, phone/fax and email
info, and notes. The database also stores codes which represent the specific
market each contact represents, the type of media they work with, as well as
customizable category codes. These category codes generally represent the contact's
major areas of interest, or the subjects or industries the contact covers, such
as consumer, business, entertainment, etc. They can be used to group your
contacts however you like, allowing you complete control over your data.
The following diagram outlines the primary areas. To access the Main Media
Data, simply select the Main Media Data tab in the main Publicity Assistant 2000
window.
The Main Media Data window consists of a split screen grid. On the left side
of the split screen is a grid containing detailed information about each
contact. On the right side of the split screen, notes pertaining to the selected
contact appear. In addition, many useful features have been created to facilitate
management of your contacts. For example, you can rearrange the display of
the screen to suit your needs. The data is also easily sortable and searchable,
as well as simple to edit.
The above diagram outlines many of the features of the window. Following is a
description of many of these features:
- Sortable Columns – Notice that some column headers appear in blue. This indicates that you can
sort your Main Media Data alphabetically by that field. Simply click in the
column header. It will then appear yellow, indicating that your data is sorted by
that field. The sortable columns also facilitate the use of the Quick Search feature. Also see, Searching and Sorting for more information.
- Direct Editing – You can edit the contents of a contact directly in the Main Media Data Grid.
To do so, click on the field you wish to edit, and make your changes. See Modifying a Contact for more information on editing your data.
- Record Indicator – In the left-most column, you will notice a small arrow. This is the active
record indicator. It shows you the currently selected record. This is
important when you add contacts to review lists or promotional tours. When using the split screen, this also indicates which record’s notes appear on the right side.
- Resizable Columns – You can adjust the size of any column. To do so, hold down the shift key and
drag the line separating the column headers to the right or left. The column
to the left of that line will be resized. For example, to reduce the size of
the Market column, hold down the shift key and drag the line in the column
header between Market and Type to the left.
- Split Screens – Using the split screen bar, you can adjust the size of the split screen, or
eliminate it altogether. Because the notes about each contact maybe too long to
fit on the screen, the split screen allows you to conveniently view two
separate areas of a contact’s information. The split screen can be resized using the split screen bar,
shown at the bottom of the diagram above.
- Scrollbars – To view other parts of a contacts information, use the horizontal scroll bars,
located at the bottom of the Main Media Data window. You can scroll both
sides of the split screen using the toolbars.
- Customizable Views – You can rearrange the layout of information in the Main Media Data screen.
To reposition columns, hold down the shift key and click on the column header
and drag it to your desired location.
As mentioned above, you can edit data directly in the Main Media window, or
you can open a contact record window, as shown below:
For more information on the Main Media Data area of Publicity Assistant 2000,
see:
Adding Contacts to the Main Media Data
Modifying Contacts
Searching and Sorting the Main Media Data
Standard Addresses
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