What is a Review List?

A review list is a place to store reviewer requests and reviewers you have targeted for a particular project. You can also indicate why a reviewer has been included, if and when materials were sent to that reviewer, and resulting reviews, if any.

Initially, you may create an empty review list for inclusion in your Catalog Checklist or simply in expectation of an upcoming project. When requests for this book arrive, you may simply drop the appropriate reviewer contact records directly into this list. When catalog checklists are processed, reviewers are automatically added to your list. Finally, you can add any reviewer or targeted group of reviewers to this list.

The Review List project allows you to track results by project or by reviewer. You can create mailing labels, printouts, cross-reference checklists, mail merges, and, depending on your PA2000 configuration, even e-mail mailings and blast faxes.

When you work on a review list, the review list window opens:

This window consists of 5 tabs.

• Notes: Contains optional information about the book or other item being publicized.
• Reviewers: Contains all the media contacts you have selected to work with on this project.
• Results Tracking: Allows you to track the results of each reviewer, such as the date of publication, the quality of the review, etc.
• Materials: This tab is reserved for a future enhancement to Publicity Assistant 2000. If you select it, you will see a blank screen.
• Tools: A number of useful tools can be found under this tab. They include:
  • A duplicate checker, which alerts you if duplicate contacts are in your list and provides you easy tools for eliminating them.
  • A contact Synchronizer, which compares the contact information in your list with that of the Main Media Database, and updates your list with changes.
  • An export tool, which allows you to export the contents of your list into easily transferable, formats, such as Microsoft Excel files.

For information on how to create review lists, see Creating a Review List.

Once you have created a review list, there are a number of powerful features to help you manage your publicity campaign. For more information, see the Using Your Review Lists section in the table of contents, or select one of the following topics:

Creating a Review List

Catalog Checklists