Projects

In Publicity Assistant 2000, the term project is just that – a project on which you are working. Suppose, for example, you are managing the publicity efforts for a dozen books. Each one of those would be considered a separate project, both in the real world, and in Publicity Assistant.

In Publicity Assistant 2000, there are 3 main types of projects:

• Review Lists
• Promotional Tours
• Special Projects

Below are overviews of each type of project.

Your review lists are used to manage the publicity of your books. Review lists are used to compile a list of contacts to which books, press releases, bound galleys, or any other information is sent.

From review lists, you can easily create mailing lists for sending out any combination of books, bound galleys, or press releases. You can track which contacts requested the books, which were recommended by the author or other sources, and which you selected through the main media database. Finally, you can track the success of each contact (i.e. the quality of their review), and store that information for future referral. If you find one contact is consistently giving negative reviews, for example, you can easily choose to eliminate that contact from future publicity efforts. To access the Review List feature of Publicity Assistant 2000, simply click on the Review List or Media List Tab in the main screen. Figure 1.2 shows the appearance of the Review List area.

For more information on creating Review Lists, see the section titled Review Lists, or go to the topic Creating a Review List.

An important element of the publicity mix is the author tour. Publicity Assistant 2000 provides an extremely effective tool for organizing and coordinating author tours. Again, using information from your Main Media Data Publicity Assistant 2000 allows you to easily plan promotional tours for your authors. With the press of a button, an easy to follow itinerary is created.

Figure 1.3 Coordinating and Organizing Promotional Tours with Publicity Assistant 2000.

One great feature of Publicity Assistant 2000 is the ability to mine your main media database. By taking advantage of the versatile search capabilities, the database helps you find the most effective contacts for coordinating author appearances. For a detailed overview of using the Promotional Tours feature of Publicity Assistant, see the section titled Promotional Tours, or go to Creating a New Promotional Tour.

The Special Projects area of Publicity Assistant 2000 allows you to manage publicity activities not covered under Review Lists or Promotional Tours. For example, you may wish to generate an invitation list for a publicity event. Special Projects provides a convenient way to do this.

The section titled Special Projects explains in greater detail how this feature will help you in your publicity efforts. For more information, go to Overview of Special Projects.

To continue with your introduction to Publicity Assistant 2000, proceed to Tools and Customization next.