Codes
Each contact in your Main Media Database has three sets of codes: TYPE, MARKET
and CATEGORY. For every contact a selection should be made in each one of these
fields. CIRCULATION, RANK, HITS, WATTS are optional codes that can be added to the
contact record and used as part of your search criteria.
- Type: Enter the type of media (i.e. TV, Print, etc.) which this contact works
with. Publicity Assistant will display a list of all media types available. Make your
selection(s), then press control-<end> on your keyboard, or press the close window
button at the top right corner of the window. Adding the TYPE of media will make the
“callsign” field in your record dynamic. For example: when the contact is coded
for “Print media” the “callsign” field will change to Publication.
When the contact is coded for “Online services” the field will change to Site.
Radio and Television will remain callsign but a field will appear at the bottom of the
record in which you can add information about the show.
- Markets: Enter the market that this contact represents. You will be prompted to
select from a pre-defined list. When you have selected, press control-end or the close
window box in the top right corner of the window.
- Categories: Select the category or categories for this contact. Your organization
will have established a set of pre-defined categories, such as sports, women’s
issues, politics, etc. When you have selected, press control-end or the close window box
in the top right corner of the window.
- Circulation, Rank, Hits, Watts: Enter the circulation of print media, the market
ranking of television media, the watts of radio media, and the online hits of online
media. This information can then be used as criteria in searching for contacts in the Main
Media Data. Enter the type of media first, and then type your circulation information
directly into the box. This field is dynamic and corresponds with the type of media.
For more information, see:
Category Codes
Market Codes
Main Media Data Overview
Adding a Contact |
